Marketing Analytics · Public Health · Data Science
Sakira Afrose
Toma
Researcher at the intersection of AI-augmented consumer analytics and U.S. public health — translating data into policy-relevant evidence that strengthens America's economy and well-being.
From Dhaka to Dayton —
A Researcher's Journey
I am a marketing analytics researcher combining advanced academic training with hands-on operational experience at one of the world's largest retail ecosystems — Amazon.
My research mission is clear: use the power of data analytics to address problems that matter nationally — from the $173 billion obesity crisis shaped by algorithmic advertising, to the $5 billion annual workforce turnover in America's fulfillment centers.
Learn My Story →Quality & Operations Analyst
Amazon Fulfillment Center · Ohio
MS Marketing Analytics & Insights
Wright State University · May 2025
BS Economics
BUBT, Dhaka, Bangladesh · 2022
AI-Augmented Consumer Analytics · Health Policy Analytics · Workforce Intelligence · CRM Data Science
Five Pillars of Research
Each research area is connected to a U.S. national priority — economic competitiveness, public health, consumer protection, or workforce resilience.
AI-Augmented Consumer Behavior Analytics
Machine learning models to predict consumer purchase intentions, reduce retail supply chain waste, and strengthen U.S. competitiveness in the $7 trillion retail sector.
National Economic ImpactHealth-Linked Consumer Analytics
How social media algorithms, digital food marketing, and consumer purchase behavior shape regional obesity trends and chronic disease outcomes across the United States.
CDC · NIH · FTC PriorityWorkforce Analytics & Labor Productivity
Data-driven workforce retention frameworks for U.S. logistics and distribution centers — addressing $10B+ in annual turnover costs and strengthening supply chain resilience.
DOL · OSHA PriorityCRM Analytics for Small Business Equity
Democratizing advanced CRM analytics tools for small and minority-owned businesses — enabling 33 million American small businesses to compete effectively in the data economy.
SBA · Economic EquityConsumer Data Privacy & Digital Trust
Evidence-based frameworks at the intersection of digital marketing analytics and consumer data privacy — supporting FTC rulemaking and ADPPA legislative priorities.
FTC · Consumer ProtectionReady to Collaborate?
I am actively seeking co-authors, academic collaborators, and industry partners whose research intersects with consumer analytics, health policy, or workforce data science.
Get in Touch →Latest from the Blog
Research-grounded commentary on marketing analytics, public health data, and the intersection of consumer behavior and U.S. national policy.
The Hidden Algorithm Behind America's Obesity Crisis
Social media platforms deliver 4.6 billion algorithmic content recommendations daily in the U.S. My research examines the data trail from Instagram's ad feed to national obesity statistics.
From Grocery Cart to Health Dashboard: What Your Purchases Predict
Consumer purchase data is a real-time leading indicator of population health risk — and it could transform how the CDC monitors chronic disease in America.
Workforce Analytics and the American Worker: Lessons from the Fulfillment Floor
What Amazon's fulfillment centers reveal about the $10 billion workforce data crisis in American logistics — and how analytics can fix it.
Academic & Industry Events
Invite Sakira to Speak at Your Conference or Event
Available for keynotes, panel discussions, academic conference presentations, and corporate workshops on marketing analytics, consumer behavior, and data-driven public health policy.
Learn About Speaking →