Insights & Analysis
Research Blog
Data-driven commentary on marketing analytics, consumer behavior science, public health technology, and U.S. economic policy — grounded in ongoing research.
The Hidden Algorithm Behind America's Obesity Crisis
Social media platforms serve 4.6 billion algorithmic recommendations daily in the U.S. My research examines the data trail from Instagram's food ad feed to national obesity statistics — and what it means for public health policy.
From Grocery Cart to Health Dashboard: What Your Purchases Predict
Consumer purchase data is a real-time leading indicator of population health risk. This post explores how marketing analytics tools can transform the CDC's approach to chronic disease surveillance.
Digital Food Deserts: When the Delivery Algorithm Denies You Healthy Groceries
Physical food deserts are well-documented. But a new, less visible form of food inequity is emerging — the digital food desert, where e-commerce algorithms systematically exclude low-income communities.
Workforce Analytics and the American Worker: Lessons from the Fulfillment Floor
What Amazon's fulfillment centers reveal about the $10 billion workforce data crisis in American logistics — and how data science can build a better, fairer workplace.
Can AI Nudge America Toward Healthier Choices? Early Evidence from Behavioral Analytics
The same AI personalization capabilities that drive unhealthy consumption could — if deliberately redirected — deliver the most effective preventive health behavior change interventions in history.
Algorithmic Advertising Bias: Why Your Social Media Feed May Be Harming Your Health
Research shows that lower-income and minority communities are disproportionately served unhealthy food advertising by social media algorithms. This is not an accident — it is a design outcome.
CRM Analytics for Main Street: How Data Tools Can Save Small American Businesses
Thirty-three million small businesses power America's economy. Yet most lack access to the CRM analytics capabilities that large corporations use to drive revenue. My research proposes a framework to close this gap.
Consumer Data Privacy in the Age of Personalization: What Marketers Owe Their Customers
The American Data Privacy and Protection Act is moving through Congress. As a marketing analytics researcher, I believe the analytics community has an ethical responsibility to lead — not resist — this reckoning.
The Wearable Health Tech Gap: Why the People Who Need It Most Aren't Using It
Wearable devices like fitness trackers can prevent chronic disease — but adoption is deeply unequal. This post explores how marketing analytics research can help close the health technology equity gap.
Influencers, Children, and Junk Food: A Marketing Analytics Take on the FTC's New Rules
The FTC updated its influencer disclosure guidelines in 2023. As a researcher studying influencer marketing's dietary impact on youth, I examine what the new rules mean — and what they're missing.